Brand management is important and sometimes trademarking terms or phrases, even seemingly silly ones, to make people associate those words with your product is key. At least that's what I imagine is going on with Square Enix trademarking the phrase "HD-2D," a marketing descriptor for last year's Octopath Traveler. The words were first used in a Nintendo Direct, where Square Enix described the art style of Octopath Traveler's mix of 2D and 3D. Now Square Enix seeks ownership of this phrase. It is...
Brand management is important and sometimes trademarking terms or phrases, even seemingly silly ones, to make people associate those words with your product is key. At least that's what I imagine is going on with Square Enix trademarking the phrase "HD-2D," a marketing descriptor for last year's Octopath Traveler. The words were first used in a Nintendo Direct, where Square Enix described the art style of Octopath Traveler's mix of 2D and 3D. Now Square Enix seeks ownership of this phrase. It is...
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